Wikipedia provides a good definition for reputation management: “Reputation management is the understanding or influencing of an individual’s or business’s reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results.”
A business owner’s reputation is very important. There are 5 faults that can damage your online reputation:
1. Unflattering news
3. Negative reviews
4. Blog and forum posts
These negative items can be related to your person, your business, brand, products and services. In addition, they can be posted and spread instantaneously throughout the online world. These can damage your status and affect your sales. It would be a big mistake not to pay attention to them.
What Is Online Reputation Management?
Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Why Is ORM Important To Your Business?
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated – while proactively building positive reputation.
Are you an Irish business owner interested in our Online Reputation Management service? Would you like to know more? Now you can order our Free Online Reputation Management Service Collateral through form below. Just enter your full name, email and phone number.