Archive for December, 2012

Does Your Website Get Traffic and Generate Leads?

Website Critique Small

The Internet is a powerful source for a small business to acquire new customers provided that you have a working website. However, many times a well designed and beautiful website do not necessarily even work properly in its main task to attract visitors, convert them into leads and finally into buying customers.

On the other hand, an entrepreneur should know what is the value of a new customer? This information would help to scale your effort to acquire new customers for example by advertising. The old methods of advertising like newspaper, magazine and Yellow Pages ads do not necessarily work well anymore. It has become cheaper to market and advertise on the Internet.

Internet marketing is very efficient way to get your products and/or services in front of your customers. Therefore it is important to have a website which works, gets traffic and generate leads. For this purpose we offer FREE Website Traffic and Conversion Critique for Irish business.

It is a critical review of your website. Does your website rank for a specific keyword or phrase on Google search? How your competitors are ranked and for what keywords? This kind of matters are important to find out when optimizing your website.

When you let us perform our FREE Website Traffic and Conversion Critique, which is a proper analysis and research of your website, we are convinced that, if applied and carried out, it will generate more customers for your business in a short period of time. Therefore we have our 100 Customers In 100 Days Challenge.

Online Marketing Services For An Irish Business

Does your Irish business have presence on the Internet? This can be a crucial question in the modern business world. Recent statistics show that the usage of Internet has grown and at the same time the usage of other traditional media such as newspapers has diminished.

According to Piper Jaffray about 30% of all search engine queries contain city, state or postal code today. Billions of local searches are done each month. The Internet has surpassed Yellow pages and newspapers as a primary source for local consumer service information.

New research by the Kelsey Group and ConStat indicates that 70% of the US households use the Internet when shopping locally for products and services. Similar trends can be found among the Internet users in Europe.

In order to get a piece of this pie, it is important to know that there are 3 keys to successful online marketing strategy:

  1. Targeted Traffic; steady and ongoing relevant traffic from multiple sources.
  2. Conversions; an engaging website that turns visitors to customers.
  3. Repeat Sales; a system getting the first, second, third, fourth sale and beyond plus referrals.

First of all, you need a professionally designed, lead capturing website. Therefore you must create an opt-in form for email list and install backend system that can be segmented by location. Creation of email series of monthly special offers is recommended. Email and mobile marketing form the basis for building successful sales system.

When your online business system is ready, it is time to drive targeted traffic on to it. This can be done by optimizing your website on search engines (SEO). By this way your business gets appropriate presence and visibility on the Internet, when your website can found on the top of Google search engine result pages (SERPs).

Naturally it is worthwhile to utilize also social media like Facebook. There were 1 billion active users on Facebook in October 2012. A large number of the users check their page by smartphone. Businesses can for example use multimedia, run contests, drive traffic to events and special offers on Facebook.

So you do not have be a technically oriented or Internet marketing guru in order to get all of the above mentioned and more. Good start would be to book a Free Consultation.

 

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