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August 2013 - DotComSecrets Local

Archive for August, 2013

Mobile Responsive Web Design

We can give a good and exact definition for a web design, which in fact is specified by our service provider: “web design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many important elements to be user-friendly, functional and to be an effective representation of your brand or an online extension of your office.”

The presence of your business on the Internet is determined by your website. It creates the foundation for all the other activities your business does online. It must be well-designed, user-friendly and functional. Sometimes it can be that the website needs to be redesigned in order to keep it abreast of the times.

On the other hand, the emergence of mobile devices i.e. smartphones and tablets have brought a new requirement for a business website owner – he/she must have the website, which utilizes mobile responsive web design. When you have the mobile responsive website, you just need only one website to be displayed in all devices.

The single website and URL is utilized when creating site by using mobile responsive web design. This is clarified well at Google’s blog. Referring to this, quite a technical definition “responsive web design is a technique to build web pages that alter how they look using CSS3 media queries. That is, there is one HTML code for the page regardless of the device accessing it, but its presentation changes using CSS media queries to specify which CSS rules apply for the browser displaying the page.”

Table 1 below gives an idea on how enormously the mobile share of web traffic has increased globally during the recent 2 years.

Table 1. The Mobile Share of Web Traffic.Mobile share of web traffic - smaller

What does this mean for your business? Briefly, your website must utilize mobile responsive web design or you will lose visitors. The mobile usage has been changing market and consumer behaviour. We can say that mobile devices have been very instrumental to the growth of local search, social media and mobile based e-commerce.

Search and local search market have grown from 2007 to 2011 at an impressive rate of 144%. In actual figures this means growth from 1 billion to 2.4 billion searches. In addition, it is known that only 22% of all emails are opened. When we compare this to 98% open rate of text messages, we have reached the most important observation and factor in mobile marketing.

We believe that understanding our customers’ needs and objectives are crucial to providing superior services and so we take the time to know your business, brand, products/services, target market, customers and your competitors. We factor all of these into our web design strategy and recommend the right package for you.

You can book a Free Consultation by clicking on this link Web Design to discuss more.

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