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September 2013 - DotComSecrets Local

Archive for September, 2013

Is Your Website SEO and User-Friendly?

Okay, you have had a website online for some time and it looks good. Most likely you think that there is no need to do anything as far as web design is concerned. But how does your website perform on the main search engines and is it user-friendly?

What Is A Website Audit Report?

The Website Audit Report allows you to get a professional health check of your website including among others Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Back links Analysis, URL Architecting, Duplicate Content Analysis, In-Depth Target Keyword Analysis and even more. Please see Figure 1. below on how this auditing process works.

Figure 1. The Process of Website Audit Report

Website Audit

In other words, the main idea of the Website Audit Report is to find weaknesses, deficiencies and errors in the structure of your website and fix them. By this way we can guarantee that your website achieves maximum performance.

What Are The Benefits?

There are two main benefits by performing the Website Audit Report: 1) enhanced SEO and 2) improved user experience.

Firstly, when you invest in SEO campaign, it is essential that all the weaknesses, deficiencies and errors on your website have been fixed before starting the campaign. Only by this way your website gets the maximum performance in the SEO campaign.  The benefits are then improved visibility and rankings, better click-through-rate and increased traffic.

Secondly, visitors of your website get improved user experience for example in the form of improved page architecture, navigation, content and  calls-to-action.  As a consequence of this, visitors stay longer on your website, they have higher engagement and conversions are better. Actually, it is the question of self-strengthening cycle, which continues improving your overall website performance and online marketing.

How about Google’s algorithm changes?

In addition, when you are better prepared to run the SEO campaign with our Website Audit, it will also protect your website from Google’s algorithm changes. It is a well-known fact that Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.

Two of their major algorithms are called Panda and Penguin. To date, there have been over 25 Panda updates since 2011 and over 3 Penguin updates since 2012 which has affected 41.4% of search queries. The Panda updates are generally targeted at sites with low quality content and the Penguin updates are targeting web spam.

The latest addition to Google’s algorithm changes is the new search algorithm named Hummingbird, which is  just recently revealed in September 2013. It is designed to be more precise and provide faster query results. The algorithm is based on semantic search, focusing on user intent versus individual search terms.

Referring to Search Engine Land’s Danny Sullivan:

“Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.”

When the Penguin and Panda are updates to its existing algorithm, the Hummingbird is a complete replacement.

How to recover from the negative effects of Google algorithm changes?

Having the Website Audit done for you by us will help you to recover from the negative effects of Panda, Penguin and Hummingbird algorithms as well as protect you from future updates and replacements. We know this because we have a deep understanding of Google’s algorithm principles and updates.

We know that Google introduces many other smaller algorithm changes and update these regularly. In addition, it is known that Google makes algorithm changes 500 to 600 times in a year!

Keeping the before-mentioned things in mind, we think that we have superior knowledge in regards to local Internet marketing. We believe that understanding our customer’s needs, objectives and goals are crucial to providing the Website Audit Reports. Therefore we take the time to know your business, your target market, your competitors and your brand.

Sign up now for a Website Audit Report!

Contact us for Free Consultation.

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