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October 2013 - DotComSecrets Local

Archive for October, 2013

What Is SEO?

SEO stands for Search Engine Optimization and is the process of improving the ranking of your web pages on search engine result pages (SERPs) on Google, Yahoo and Bing for search queries related to your business, brand, product or service.

With Google as the leading search engine, effective SEO involves a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers.

Why Is Top Ranking Important?

The ranking of your web pages on Google search engine result pages i.e SERPs is important because higher rankings result to higher Click-through rate (CTR). The high CTR in turn means more visitors, more leads and conversions.

Figure 1. Website Ranking on Google SERPs and CTR

Website Ranking and CTR

Figure 1 shows the relation between website ranking on Google SERPs and CTR. When a website appears as the first result on Google search, its CTR is 36.4%.  This means that 36.4% of users of Google search click on the first link appearing on the first page of Google search.

Website, which appears as the second search result gets CTR of 12.5% and the third gets CTR of 9.5%. The rest websites ranking lower get also lower CTRs, so we can say that the lower the ranking, the smaller the CTR.

There is also another factor, why the top ranking is important for a business owner. The number of Internet users has grown remarkably during the last decade.  According to Internet World Stats by PEW Internet, 91% of the users utilize search engines frequently. In addition, the search market share in Europe is the following: Google 93.1%, Bing 2.5%, Yandex 1.3%, Yahoo 1.0% and others have the rest (StatCounter, 2013).

When done well and professionally, SEO gives high visibility on the search engines by giving more free traffic to your website and higher chance of getting leads, conversion and sales. Naturally, your website is optimized for local search, so that people who seek information about your product or service in your business location find it when they use Google search.


For us to deliver exceptional SEO services to generate impact on your marketing, we take the time to understand your objectives and factor these into our SEO strategy. We then recommend a plan for you.

In order to do this, we need information about your business, product or service, your target market, your past and current marketing activities to give us a clearer and bigger picture of how to help you and so ensure that we provide value with our SEO services.

When you subscribe to this service, we send you a live link on to our service portal, where you have access to the following reports and analytics:

  • Keyword Ranking Report
  • Keyword Competition Report
  • Online Presence Report.

Should you be interested in our SEO or other services, we offer FREE Consultation. It provides a good chance to discuss current online presence of your business. Get Your FREE Consultation.


 

 

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