Archive for December, 2013

4 Reasons To Utilize Social Media Optimization

My first contact with social media and especially with Facebook started at the end of year 2007. I created a profile on Facebook and also founded a group for gamers then. My purpose was to market online games and recruit new players. This group included several hundreds of players.

However, I realized that the business idea of these online games were not viable, so we did not succeed to create online business by this way. Despite of this, the majority of the group members are still my friends on Facebook.

Since those days different social media platforms have emerged and developed as well as the number of members using them have increased enormously. The growth of social media usage continues.

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Why To Employ Social Media?

Social media optimization or social media marketing is the process of generating publicity through different social media networks and platforms such as Facebook, LinkedIn, Twitter and Google+. These four are the major social media platforms, that I use myself.

For example, I use this blog as the hub for content creation. The published content is then shared on the social media sites of Facebook, LinkedIn, Twitter and Google+.

The following figures are from the year 2013: Facebook has over 1 million monthly active users, LinkedIn has 200 million, Twitter has 288 million and Google+ has 300 million monthly active users on its social networking platform (TechCrunch and Wikipedia).

The above mentioned popularity, the high volume of people using the 4 social media platforms, the continuous growth of members (for example 2 new members sign up per second on LinkedIn) are good reasons to utilize social media optimization. Are there other reasons?

Yes, there are. We can determine at least 4 other factors how social media optimization helps your business:

1. By promoting awareness of business, brand, product or service
2. By influencing buying behaviour
3. By influencing buying decisions
4. By promoting customer loyalty

Social media optimization is a task-extensive online marketing effort requiring expertise and manpower. It is a long-term effort, which requires everyday tasks to reach a critical mass of fans, followers and connections to achieve growth. Results of your social media marketing campaign follow as your content and connections build up over time. It does not happen instantly.

Doing social media optimization all by yourself, organizing, training or monitoring a team to do it in-house will be very time-consuming taking away time from your core activities. All you have to do is to let us take care of all of your social media marketing needs.

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