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January 2014 - DotComSecrets Local

Archive for January, 2014

The Quickest & Easiest Way To Create A Video Ad

For a long time, large companies have utilized video advertising, that they have published usually on TV. These companies have paid for video creation and expensive advertising time on television. Therefore the vast majority of TV adverts or ads today consist of brief advertising spots.

Video Is The Fastest Growing Sales Tool

The Internet age has created a new setting. Today also small businesses can afford to utilize video ads in their online marketing. Video commercials form one of the hottest segments of the Internet advertising marketplace. On the Internet you do not need to pay for advertising time.

Video marketing is a powerful tool to promote a business, products and services. Actually, video is the fastest growing sales tool today. According to comScore 77% of users watch online video and there is 37% increase since 2010. The majority of the Internet traffic will be generated by video.

On the other hand, online video is more effective than any other form of advertising. Research by comScore shows that sales conversion rate can increase from 17% to 28% in sales for products when using a video on a website.

In addition, search engines love video. It is known that Google and other search engines have separate algorithm for video content. We can say that search engines favour video content, because it gets higher site ranking.

What, if we compare TV ads to video ads? A recent study by Nielsen shows that online video has 65% general recall compared to 46% of conventional TV ads. Therefore we can say that online video ads are more effective than TV ads.

However, there are three main problems when creating video commercials or media video campaigns:

1. Too expensive
2. Too time-consuming
3. Require professional expertise

These are the reasons that prevent millions of small business owners and private sellers from using video to promote their businesses, products and services.

Video Creation and Online Marketing

Today there are solutions available from video creation to publishing. They consist of video creation and online marketing. Video creation is based on professional quality video using still pictures, video footage, text on screen, voiceover, and background music.

On the other hand, online marketing provides a simple way to create sophisticated, targeted ad campaigns for your video. This can be done by coupons linked to your video, by creating QR Code/Barcode linked to your video and by adding video to any email campaign you send.

Note: this service has been discontinued by our current service provider.

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