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February 2014 - DotComSecrets Local

Archive for February, 2014

Get Instant Traffic with PPC Advertising

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PPC stands for Pay-Per-Click advertising and it is one type of paid online marketing. In this marketing method, you pay for ads when somebody clicks on them appearing along organic search results.

PPCPPC advertising is the best way to generate instant and targeted traffic on a website. Google AdWords is the leader in the paid search marketing. It provides precise targeting of ads and the option to display extra information with them.

People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results.

The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks.

There are many options to target your customers – some of the targeting options are by device, location, language, scheduling and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form or ‘buy now’ buttons.

When To Use PPC Advertising?

PPC advertising is the fastest way to drive instant traffic to your website. It is especially useful for direct response campaigns where instant and direct action is desired from target customers. This scenario also allows for cost-per-click to be measured immediately against conversions or sales to determine ROI.

PPC is also effective in starting and regulating traffic volumes particularly during times when businesses are launching a new product or service, need to fill an empty sales pipeline, during limited sales season or when carrying out time-sensitive promotions.

PPC can be utilised to surge traffic or to acquire huge customers while demand is high. Unlike SEO, which can take time to build rankings, PPC immediately establishes an online presence, requires no real build-up time, and generates ROI much more quickly when done right.

What Are the Benefits of PPC?

  1. Top placement on the 1st page of Google search results
  2. Pay only for clicks
  3. Traffic is targeted
  4. Control of budget and scheduling
  5. Fast measurable results

PPC SmallAre you an Irish business owner interested in our PPC advertising service? Would you like to know more? Now you can order our Free PPC Advertising Service Collateral through form below. Just enter your full name, email and phone number.

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