Archive for May, 2015

Is Your Web Design Mobile-Friendly?

Google’s Mobile-Friendly Update

On the 21st of April 2015 Google did its latest algorithm update, which is called mobile-friendly update. This concept of mobile-friendly simply means that you either have a mobile responsive or mobile optimized website. From now on Google recognizes mobile-friendly websites and gives them separate ranking in search results of mobile devices.

On the other hand, if you don’t have a mobile-friendly website, it is obvious that user experience on mobile devices is worse than when you use web design which optimize your website for a smartphone. Usually text is too small making reading impossible without zooming. There are websites designed for wide-screen monitors. This kind of websites do not fit into small screen of smartphones, so user experience is scattered. It’s a well-known fact that, if a website is not mobile-friendly and user experience is bad, the majority of website visitors will not come back. This means that a local business lose potential customers.

Google has developed a good mobile-friendly test so that you can see, if your website is mobile-friendly or not. You can find this test site here Google’s Mobile-Friendly Test.

What Business Information Do Mobile Users Seek?

The recent survey (April 2015) of BrightLocal – a British SEO firm – shows that those small and medium-sized enterprises who do not optimize they website are not so competitive than those who do. Let’s take a look at Figure 1 below.

Figure 1. What information is most important to you when you are looking at a local business website on your mobile?

Most important info mobile

This figure 1 shows that when a mobile user is seeking local business information on his/her mobile device, the most important information is:

1) physical address 52%
2) map and driving directions 47%
3) opening hours 44%
4) phone number 37%

This indicates that the mobile user is coming to shop! He/she has already made a buying decision and is looking for contact information in order to visit at a local business and make a purchase.

Figure 2 below shows a change in time regarding preference of having a mobile optimized website compared to not having such a site.

Figure 2. Are you more likely to contact a local business, if they have a mobile optimized site?

More likely contact mobile

We can see that in 2015 61% of mobile users are more likely to contact a local business, if they have a mobile optimized website. In 2013 the corresponding percentage was 38%. So there have happened a major shift in this sense. In 2015 39% of mobile users think that it’s not important to have a mobile optimized website. In 2013 the corresponding percentage was 62%.

We can say that the Google’s mobile-friendly update is a result of increased usage of mobile devices during the last years. Today, over 50% of all local searches are performed on mobile devices. This sets a challenge for local business owners to utilize web design which optimize their websites for mobile devices, so that they can be found in Google search results with such a device. It is obvious that the local business with mobile optimized website has a competitive advantage over those businesses who don’t have one.

Are you interested in getting your website mobile-friendly or improving your current site?
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