Lead Generation Website Design

Website design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many important elements to be user-friendly, functional, and to be an effective representation of your brand or an online extension of your office.

Leads are important for every business and having a good website which can generate those leads online is extremely vital. What are the elements of a good Lead Generation Website? We can say that there are certain elements that attract visitors and these are shown in figure 1 below.

Figure 1. Ten Key Lead Generation Website Features

Landing page features
1) H1 heading
2) H2 heading
3) content
4) sub-sections for further information
5) call to action
6) link to irresistible offer where subscriber form
7) menu options with links
8) images
9) appropriate page width

However, crucial is how well a website can convert site visitors into paying customers. In general, the conversion ratio can be defined as follows:

Conversion ratio

where the visitors who have completed a transaction is the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form or some other goal of the web page. Naturally, the total number of website visitors is the amount of all visitors on the website.

This conversion ratio varies between industries but generally speaking we can define that good ratio can be found between 2% – 10% on average depending on industry.

Lead Generation Website combined with other online marketing methods like SEO, Local Buzz, Social Media Optimization and Pay-Per-Click Advertising increase your website traffic. When you have a website which converts well, you have found the way to increase sales.

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