5 Shocking Faults Damaging Your Online Reputation

Wikipedia provides a good definition for reputation management: “Reputation management is the understanding or influencing of an individual’s or business’s reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results.”

A business owner’s reputation is very important. There are 5 faults that can damage your online reputation:

1. Unflattering newsORM
2. Pictures
3. Negative reviews
4. Blog and forum posts
5. Comments

These negative items can be related to your person, your business, brand, products and services. In addition, they can be posted and spread instantaneously throughout the online world. These can damage your status and affect your sales. It would be a big mistake not to pay attention to them.

What Is Online Reputation Management?

Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.

Why Is ORM Important To Your Business?

Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated – while proactively building positive reputation.

Are you an Irish business owner interested in our Online Reputation Management service? Would you like to know more? Now you can order our Free Online Reputation Management Service Collateral through form below. Just enter your full name, email and phone number.

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Get Instant Traffic with PPC Advertising

PPC stands for Pay-Per-Click advertising and it is one type of paid online marketing. In this marketing method, you pay for ads when somebody clicks on them appearing along organic search results.

PPCPPC advertising is the best way to generate instant and targeted traffic on a website. Google AdWords is the leader in the paid search marketing. It provides precise targeting of ads and the option to display extra information with them.

People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results.

The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks.

There are many options to target your customers – some of the targeting options are by device, location, language, scheduling and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form or ‘buy now’ buttons.

When To Use PPC Advertising?

PPC advertising is the fastest way to drive instant traffic to your website. It is especially useful for direct response campaigns where instant and direct action is desired from target customers. This scenario also allows for cost-per-click to be measured immediately against conversions or sales to determine ROI.

PPC is also effective in starting and regulating traffic volumes particularly during times when businesses are launching a new product or service, need to fill an empty sales pipeline, during limited sales season or when carrying out time-sensitive promotions.

PPC can be utilised to surge traffic or to acquire huge customers while demand is high. Unlike SEO, which can take time to build rankings, PPC immediately establishes an online presence, requires no real build-up time, and generates ROI much more quickly when done right.

What Are the Benefits of PPC?

  1. Top placement on the 1st page of Google search results
  2. Pay only for clicks
  3. Traffic is targeted
  4. Control of budget and scheduling
  5. Fast measurable results

PPC SmallAre you an Irish business owner interested in our PPC advertising service? Would you like to know more? Now you can order our Free PPC Advertising Service Collateral through form below. Just enter your full name, email and phone number.

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