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DotComSecrets Local - Page 6 of 9 - Online marketing solutions to help you get more customers

Why To Optimize Local Business Listings?

We can ask, why on earth should you optimize local business listings? There are certain and verified reasons to do so. The biggest reason is that local search volume has grown by 144% from 2007 to 2011 (comScore Local Search Study 2012). The local search will continue to grow also in the future.

We can find several factors for this growth:

  • increased smartphone usage
  • growth of mobile payment devices
  • release of Google+ Local
  • release of Apple maps
  • release of Google maps app
  • release of Facebook Nearby.

Major technology players like Google, Apple and Facebook are investing in the local search because they see it as the next big thing. Millions of euros in business to business and business to customer transactions are driven by the local search.

Local Business Listings

The local business listings like names, addresses, phone numbers, maps, reviews and check-in promos are used in the local search. They are utilized increasingly by people who are searching for products and services in their vicinity. These people on the road are also ready to make purchases either online or offline.

What Are Your Competitors Doing?

The number of businesses looking at optimizing their local business listings, citations, maps and reviews are increasing:

  • 82% of organizations are developing local content on pages, blog posts and page titles to optimize local search results
  • 41% of organizations consider local search a critical or important factor for achieving search marketing objectives

Local Business ListingsPeople and businesses are increasingly looking at the local business listings for shopping, dining, services, vendors and more. For these reasons, appearing in local search results can help a business stand apart from its competition.

This means that optimizing the local business listing now will give you an edge over your competitors. This will make it difficult for them to catch up and compete with you.

What Is Local Buzz?

Local Buzz is the optimization of the local business listings and maps on search engines and major sites such as Google Places, Bing Local, Facebook Places and Foursquare.

The local business listings are geographically relevant and more targeted to customers. Because of this, the local business listings on Google Places, Bing Local, Facebook Places and Foursquare gain more online traffic, check-ins and conversions.

For example, building ‘reviews’ is a crucial factor for successful local visibility and so it is an important feature in our Local Buzz service. 78% of the Internet users conduct product research online and they also stated that they believe reviews are the most credible form of advertising.

Generating the Local Buzz for businesses is a rather new tactic. Not many service providers have acquired the intelligence and the skills required to perform the effective Local Buzz optimization like we do. Especially, the Local Buzz is geared to generate traffic on to your website.

When you subscribe to the Local Buzz, you get your Local Presence Report. It shows the Local Scores based on your presence or the lack thereof on major sites: Google Places, Bing and Yahoo Local as well as on major directories and other metrics as well. This will tell us what needs to be done to boost your local presence. The Local Presence Report includes the following:

  • Local Score on Major Local Listings
  • Local Score on Major Directories
  • Competition Citation Comparison
  • Competition Location
  • Reviews
  • Web Mentions
  • Keyword Rankings

As we want you and your business to benefit from our services, your involvement is very much welcome and highly encouraged during our in-depth consultation sessions. You may choose phone, email, chat or actual physical meetings. Nobody knows your business more than you do – let alone your marketing objectives and goals.

Engage Our Services And Get The Following:

  • Local Buzz strategy and tactics based on market and technology data and trends
  • In-depth consultation with you to tailor-fit your campaign with your marketing goals
  • Grow your network and get more referrals
  • Join other business owners who are enjoying the status of being highly visible on local listings
  • Beat your competition and get more sales and revenues from increased visibility and traffic

Go ahead and send us an email or give us a call to schedule an appointment for your Free Consultation. Please use our contact form.

What Is SEO?

SEO stands for Search Engine Optimization and is the process of improving the ranking of your web pages on search engine result pages (SERPs) on Google, Yahoo and Bing for search queries related to your business, brand, product or service.

With Google as the leading search engine, effective SEO involves a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers.

Why Is Top Ranking Important?

The ranking of your web pages on Google search engine result pages i.e SERPs is important because higher rankings result to higher Click-through rate (CTR). The high CTR in turn means more visitors, more leads and conversions.

Figure 1. Website Ranking on Google SERPs and CTR

Website Ranking and CTR

Figure 1 shows the relation between website ranking on Google SERPs and CTR. When a website appears as the first result on Google search, its CTR is 36.4%.  This means that 36.4% of users of Google search click on the first link appearing on the first page of Google search.

Website, which appears as the second search result gets CTR of 12.5% and the third gets CTR of 9.5%. The rest websites ranking lower get also lower CTRs, so we can say that the lower the ranking, the smaller the CTR.

There is also another factor, why the top ranking is important for a business owner. The number of Internet users has grown remarkably during the last decade.  According to Internet World Stats by PEW Internet, 91% of the users utilize search engines frequently. In addition, the search market share in Europe is the following: Google 93.1%, Bing 2.5%, Yandex 1.3%, Yahoo 1.0% and others have the rest (StatCounter, 2013).

When done well and professionally, SEO gives high visibility on the search engines by giving more free traffic to your website and higher chance of getting leads, conversion and sales. Naturally, your website is optimized for local search, so that people who seek information about your product or service in your business location find it when they use Google search.

For us to deliver exceptional SEO services to generate impact on your marketing, we take the time to understand your objectives and factor these into our SEO strategy. We then recommend a plan for you.

In order to do this, we need information about your business, product or service, your target market, your past and current marketing activities to give us a clearer and bigger picture of how to help you and so ensure that we provide value with our SEO services.

When you subscribe to this service, we send you a live link on to our service portal, where you have access to the following reports and analytics:

  • Keyword Ranking Report
  • Keyword Competition Report
  • Online Presence Report.

Should you be interested in our SEO or other services, we offer FREE Consultation. It provides a good chance to discuss current online presence of your business. Get Your FREE Consultation.




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