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DotComSecrets Local - Page 8 of 9 - Online marketing solutions to help you get more customers

What Is Your Online Marketing Strategy?

This is a good question to ask due to the recent finding regarding the Internet usage. Every small business should have an online marketing strategy.

Referring to Wikipedia: “Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.”

In other words, consumers make searches like “Dublin restaurants”, “garages Dublin 15” or “web design Dublin”. They can enter “what” search term firstly and “where” search term secondly or vice versa – it does not matter, because the search results are the same.

Previously, consumers trusted in traditional media such as local newspapers, TV and radio stations to find local products and services. Due to the technological development of the Internet as well as of the PC and mobile devices, consumers can use search engines to find these local products and services online.

An Irish business should take this change in consumer behaviour into account when it plans online marketing strategy. It is more efficient and less expensive to advertise on the Internet compared to traditional offline advertising.

Local searches by mobileDo small businesses utilize online marketing efficiently? Is there a room for improvement? Continuously developing technology opens new chances for consumers and businesses to participate, interact, and present themselves in different ways on the Internet.

It is worth to notice that, today over 50% of all local searches are performed on mobile devices, i.e. on smartphones and tablets. In addition, mobile tags provide more product information like comparison shopping offers than traditional barcodes.

Figure 1. Device Preferences Throughout The Day

Device Preferences

As you can see from Figure 1, device preferences change during the day. Mobile devices dominate in the early morning. At the day time in working hours PCs are used by the most of users. In the evenings, when people are traveling back home or when they are already there, tablets are mostly used.

So what do the above-mentioned discoveries mean for a business owner? How you can take this trend into account in your online marketing strategy?

Actually, it requires mainly two things. Firstly, your website must be mobile responsive. This means that consumers can find your website on  mobile devices and they can easily find related sales information. Secondly, your website must be optimized for a local search, so that consumers can find your products or services in an area where your business is located.

Does Your Website Get Traffic and Generate Leads?

Website Critique Small

The Internet is a powerful source for a small business to acquire new customers provided that you have a working website. However, many times a well designed and beautiful website do not necessarily even work properly in its main task to attract visitors, convert them into leads and finally into buying customers.

On the other hand, an entrepreneur should know what is the value of a new customer? This information would help to scale your effort to acquire new customers for example by advertising. The old methods of advertising like newspaper, magazine and Yellow Pages ads do not necessarily work well anymore. It has become cheaper to market and advertise on the Internet.

Internet marketing is very efficient way to get your products and/or services in front of your customers. Therefore it is important to have a website which works, gets traffic and generate leads. For this purpose we offer FREE Website Traffic and Conversion Critique for Irish business.

It is a critical review of your website. Does your website rank for a specific keyword or phrase on Google search? How your competitors are ranked and for what keywords? This kind of matters are important to find out when optimizing your website.

When you let us perform our FREE Website Traffic and Conversion Critique, which is a proper analysis and research of your website, we are convinced that, if applied and carried out, it will generate more customers for your business in a short period of time. Therefore we have our 100 Customers In 100 Days Challenge.

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