Online Marketing Services For An Irish Business

Does your Irish business have presence on the Internet? This can be a crucial question in the modern business world. Recent statistics show that the usage of Internet has grown and at the same time the usage of other traditional media such as newspapers has diminished.

According to Piper Jaffray about 30% of all search engine queries contain city, state or postal code today. Billions of local searches are done each month. The Internet has surpassed Yellow pages and newspapers as a primary source for local consumer service information.

New research by the Kelsey Group and ConStat indicates that 70% of the US households use the Internet when shopping locally for products and services. Similar trends can be found among the Internet users in Europe.

In order to get a piece of this pie, it is important to know that there are 3 keys to successful online marketing strategy:

  1. Targeted Traffic; steady and ongoing relevant traffic from multiple sources.
  2. Conversions; an engaging website that turns visitors to customers.
  3. Repeat Sales; a system getting the first, second, third, fourth sale and beyond plus referrals.

First of all, you need a professionally designed, lead capturing website. Therefore you must create an opt-in form for email list and install backend system that can be segmented by location. Creation of email series of monthly special offers is recommended. Email and mobile marketing form the basis for building successful sales system.

When your online business system is ready, it is time to drive targeted traffic on to it. This can be done by optimizing your website on search engines (SEO). By this way your business gets appropriate presence and visibility on the Internet, when your website can found on the top of Google search engine result pages (SERPs).

Naturally it is worthwhile to utilize also social media like Facebook. There were 1 billion active users on Facebook in October 2012. A large number of the users check their page by smartphone. Businesses can for example use multimedia, run contests, drive traffic to events and special offers on Facebook.

So you do not have be a technically oriented or Internet marketing guru in order to get all of the above mentioned and more. Good start would be to book a Free Consultation.

 

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